AET Tactical ("we," "our," or "us") is committed to protecting your privacy. This Privacy Policy explains how we collect, use, disclose, and safeguard your personal information when you visit our website aettactical.com (the "Site") or make a purchase.
By using the Site, you agree to the terms of this policy.
1. Information We Collect
We collect information to provide and improve our services. This includes:
A. Information You Provide Directly:
When you make a purchase, we collect your name, billing and shipping addresses, payment information (e.g., credit card numbers), email address, and phone number. We call this "Order Information."
B. Information Collected Automatically:
When you visit the Site, we automatically collect certain "Device Information," such as:
- Your IP address, browser type, and operating system.
- Pages you view, links you click, and how you navigate the Site.
- Referring website or search terms.
We collect this using technologies like cookies, log files, and web pixels.
2. How We Use Your Information
We use the information we collect for the following purposes:
- To Fulfill Your Orders: Process payments, arrange shipping, and provide order confirmations.
- To Communicate With You: Send updates about your order, respond to inquiries, and provide customer support.
- To Protect Our Business: Screen orders for potential risk or fraud.
- To Improve Our Site: Analyze how customers interact with our Site to optimize layout, products, and marketing campaigns.
- For Marketing (with your consent): Provide information or advertising about products or services we believe may interest you.
3. Sharing Your Information
We share your Personal Information only with trusted third parties to help us operate as described above:
- Service Providers: We use Shopify to power our online store. Read Shopify's privacy policy.
- Analytics Providers: We use Google Analytics to understand site usage. Read Google's policy. You can opt out of Google Analytics.
- Legal Compliance: We may share information if required by law (e.g., subpoena) or to protect our rights.
4. Your Choices & Rights
A. Targeted Advertising:
We may use your Device Information for targeted advertising. You can opt-out:
- Facebook: https://www.facebook.com/settings/?tab=ads
- Google: https://www.google.com/settings/ads/anonymous
- Bing: https://advertise.bingads.microsoft.com/en-us/resources/policies/personalized-ads
- Through the Digital Advertising Alliance’s portal.
B. "Do Not Track":
Please note that our Site's data collection practices do not change in response to "Do Not Track" signals from your browser.
C. European Residents' Rights (GDPR):
If you are in the European Economic Area (EEA), you have the right to access, correct, or delete your personal data. To exercise these rights, please contact us using the details below. Note: your data may be transferred outside the EEA (e.g., to the US) for processing.
5. Data Retention
We retain your Order Information for as long as necessary to fulfill our legal and business record-keeping obligations, unless you request deletion.
6. Changes to This Policy
We may update this policy periodically to reflect changes in our practices or legal requirements. The "Last Updated" date at the top will indicate when changes were made.
7. Contact Us
For questions, to exercise your privacy rights, or to make a complaint about our data practices, please contact us:
Email: leon@aetgear.com